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  • Writer's pictureJan Pernot

Marketing Guide For The Solar Industry

Nowadays, in almost every industry, the first contact with your clients begins online. The solar industry is no difference. Prospects are often searching for a local installer or they’ve seen an ad that got their attention. It is quite the task to know what people are looking for, which offer will catch their attention as perfectly as possible, and how to start showing your ads on Facebook. We’ve helped a lot of installers make the switch to online advertising, so they can stop relying on door-knocking and referrals, and start generating their own exclusive leads.

In 2021, having a strong online presence is the most important part of your business. The 80/20 rule of business will soon change to 90/10 in the next few years. This in simple terms means that for every 10 solar installers in a state, 2 of them will be doing 90% of the work that is available. And, those 2 are going to have a robust online presence. Some nation wide solar companies such as Sunrun (Vivint included) control a very large part of the market and this will only increase in the next few years. To help you adapt to the future, we have put together a digital marketing checklist that will provide you with a number of specific tasks to help you succeed online in 2021 and beyond.

There are a lot of solar companies that are successful without having a good website and online presence. They’ve relied on years of experience with word of mouth, referrals and old school door-knocking. This will change in the future. Not because they want to, but because they have to. As more solar companies adapt and succeed with online marketing, these same solar companies that were once successful with the old way of advertising will be getting left behind if they don’t make the switch.

A lot of things on this list will not take a long time to implement but I know from experience that only 10% of you will actually follow through, because effort is effort even when it’s small. Don’t be part of that 90%. The Information can be overwhelming but all you have to remember is that everything starts with a small step.

If you're interested in the guide, you can send an email to

You can also message me via Facebook or LinkedIn and I will send it to you immediately.


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